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Coke Partners With Chinese Online Retailer JD.com To Explore Innovative Recycling Methods

January 22, 2020: 12:00 AM EST
Coca-Cola and China’s largest online retailer JD.com have partnered in a search for new plastic recycling technology. The Chinese company will apply its nationwide logistics system in a pilot project to help collect used beverage bottles from households. The collected bottles are being sent to recycling facilities in partnership with Coca-Cola, where they’ll enter the circular value chain. JD.com launched its Green Stream Initiative in 2017 to reduce the environmental impact of logistics activities. Between June 2017 and December 2019, the company cut use of disposable packaging by nearly 30,000 tons, saving a million tons of paper. Coca-Cola unveiled its World Without Waste initiative two years ago to help collect and recycle the equivalent of 100 percent of its packaging globally by 2030. The recycling partnership was announced at the World Economic Forum in Davos, Switzerland.[Image Credit: © JD.com]
"Coca-Cola, JD.com to launch recycling program in China", JD.com, January 22, 2020, © JD.com
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