Coke Says Being “Plastics Free” Is A Distant Solution Because Customers Like Single-Use Bottles

January 23, 2020: 12:00 AM EST

Coca-Cola head of sustainability Bea Perez says pleasing customers is more important than ending plastics pollution, so the company won't be phasing out its popular single-use plastic bottles anytime soon. According to Perez, despite the company’s reputation as a global plastics polluter, customers like the bottles because they are lightweight and easily reseal. Getting rid of them, Perez said, would hurt sales. "Business won't be in business if we don't accommodate consumers," she said. The company plans to focus on recycling, promising to recycle as many bottles as it uses by 2030, to use 50 percent recycled materials in packaging by that date and to work with nonprofits to better collect its waste. Environmental groups argue that recycling is not the most effective solution to the plastic pollution crisis.[Image Credit: © The Coca-Cola Company]

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Coke Says Being “Plastics Free” Is A Distant Solution Because Customers Like Single-Use Bottles

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