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Italian Beverage Companies Showcase Clean-Label Drinks With Sustainable Packaging

February 4, 2020: 12:00 AM EST
Several Italian beverage companies, represented by The Italian Way - Food & Beverage Excellence (TIW), showcased products with “simple high-quality ingredients” and sustainable, eco-friendly packaging at the Winter Fancy Food Show in San Francisco last month. TIW exhibited three beverage brands: The Bridge (plant-based milks), Smeraldina (artesian water from the island of Sardinia), and Caffè Gioia (100 percent Arabica organic coffees). TIW is targeting the U.S. market because in 2018 the organic food market segment reached $48 billion, with a CAGR of 5.9 percent during 2017. TIW said 83 percent of U.S. consumers believe non-plastic packaging is more environmentally friendly, and 31 percent said they are “very concerned” about the environmental impact of plastic packaging.[Image Credit: © The Italian Way]
Beth Newhart , "Italy eyes the U.S. beverage market for health-conscious, eco customers", Beverage Daily, February 04, 2020, © William Reed Business Media Ltd
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