L'Oréal Joins Beraca, German Agency To Help Promote Sustainable Sourcing From The Amazon

L'Oréal partnered with Brazil-based ingredients supplier Beraca to help promote sustainable sourcing of raw materials from the Amazon. With Germany's Agency for International Cooperation as part of the agreement, the program focuses on supply chain's principal areas: organization and management, manufacturing and organic certification, and marketing. The German international agency will handle training of program beneficiaries in business management and collaborative solutions. L'Oréal will invest in infrastructure and safety equipment.