Successful Australian Start-Up Sells Snap Frozen Unwanted Berries

An Australian couple committed to reducing food waste in their region have created a company that puts so-called “wonky” (i.e., miscolored, misshapen, or otherwise unsold) fruits rejected by supermarket chains to good use. They maintain a warehouse where they and their small staff snap freeze raspberries, strawberries, blueberries, and blackcurrants. Stuart and Allison McGruddy say they wanted to help berry growers manage any oversupply and reduce the waste. In 2016 found a niche market for safe and quality frozen berries, restoring public faith in the product after food scares associated with imported berries. The berries are carefully hand-picked, washed and frozen on the same day before being packaged into transparent zip-locked pouches. The berries arrive at the buyer’s door packed in dry ice.[Image Credit: © myberries.com.au]